The Selling Unit
Locations
Electrically powered trams and buses collect the products at the places of transshipment and carry them directly into the city where - through the selling units - they become hyper local micro markets.
These locations are a determining part of the whole system, from the selling aspects as well as the reachability and coverage for the Munich residents. Since the locations are the same as the stations of public transport, a few hundred selling units become an omnipresent visual part of the city. Due to the amount of selling units spread over the city, their locational potential changes with the location they are at. Some might be pure and effective selling points while other substantial locations, in addition with further actions to rise the quality of living and happiness in the city, carry the opportunity to transform the whole surrounding area: Less and eventually no more cars, car lanes transformed into bicycle lanes, the obsolete parking lots become outside extensions of cafés, bars and restaurants, gardening and farming spaces or playgrounds for games like Boule or table tennis. As a final result, the city transforms itself into a friendlier, healthier, greener and more sustainable place to live.
Corporate Identity
Reichenbachstraße
At the initial point of realizing the project, it makes sense to, besides placing the selling units at key-locations in city, have some units running as information and promotional ones. So straight from the very beginning, a suitable corporate identity is necessary.
The amount of selling units and their visual presence all over the city require a careful choice of design. The strong impact they have all over the city demands a look uniting them visually in a subtle and calm way. The corporate identity needs to be gentle and convenient. A decent design that makes the selling units common and everyday elements of the city is aspired to be created. Sustainable materials, manufacturing and installation go without saying.
The selling units functioning as hyper markets are going to offer individual products as well as pre-packed packages with various mixes of fruits and/or vegetables. Special orders or volumes can be preordered online. The natural harvesting calendar together with regional storage contingents offer a choice rich and variety throughout the whole year.
A Happier Life
Baaderstraße
A local food strategy can improve the health of all residents and sustainably restructure Munich‘s diet, significantly reduce the negative environmental effects of the previous food system, and even further, initiate and support a living food industry. It celebrates and promotes Munich’s food culture, ensures food quality, food security and nutrition in general. The analysis of the researched data reveals, that Munich and its surroundings can serve the demand for nutrition of the population of the city’s metropolitan area.
By this regional food-supply-chain, all participating agents profit in various ways resulting in higher standards of living: The farmers and producers benefit by higher financial benefits, the transportation companies participating create more jobs in order to be able to cope with the growing amount of food to be shipped, markets and companies selling regional food gain a more qualified image in terms of public relations and new clients, while software and communication companies have the possibility to develop new programs for this emerging market which are likely going to be used by many other cities as well, and finally the residents of Munich, which benefit by fresher, environmentally friendly and local grown food.
The choice of regional grown food stands not only for taking action in the fight against the climate crisis and a better ecological footprint of food, but also for a more sustainable and responsible waste management and a local value chain. Together these arguments result in a happier life and healthier way of living due to the various impacts discussed in the previous chapters.